Resources

Google Ads scripts

The scripts I install on the accounts I manage. They read the account, change nothing, and tell you what the interface does not show. Paste as is, free, no sign-up.

Version française

Search / Performance Max cannibalisation

The queries Performance Max takes from your Search campaigns, with the performance on each side and a verdict per category.

Read-onlyGoogle SheetEmailWeekly
View the script

Performance Max search terms

What your Performance Max campaigns really serve: search categories and placements, exported to a Google Sheet every week.

Read-onlyGoogle SheetEmailWeekly
View the script

Budget pacing alert

An email when month-to-date spend runs ahead of budget, when the end-of-month projection drifts, or when yesterday spiked.

Read-onlyEmailDaily
View the script

Status and budget change report

Who paused what, when, and from which tool: a summary of status and budget changes, auto-applied recommendations included.

Read-onlyEmailGoogle SheetWeekly or daily
View the script
Before installing

Three things to know

  • Every script is read-only: it pauses nothing, changes no bid, touches no budget.
  • Google Ads will ask you to authorise the script to read the account, send emails and, for some, write to a Google Sheet you created.
  • Always test with "Preview" before scheduling: the log shows exactly what the script read and what it would send.
Need a custom script?

A report, an alert or an automation specific to your account: that is the kind of thing I set up during an audit.

Request a free audit